Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Lexus LFA Roadster coming

Lexus LFA Roadster The Lexus LFA is a very odd car from a company seemingly obsessed with all things ‘Green’, to the point where it finally builds the small Lexus we’ve expected for years and then lumbers it with a Hobson’s choice with the oily bits. All that’s on offer in the CT200 is hybrid misery and CVT. Nothing else.

Hyundai i40: UK to get the i-Flow, NOT the new Sonata

The Hyundai i-Flow - the UK and European Hyundai i40. Set to launch in 2011 Well, you learn something every day. We’ve been running stories over the last few months on the Hyundai i40 / Hyundai Sonata which has been busy launching in Asia and the US.