Capa Driving Fog Light Lamp Assembly Driver's Left Side on 2040-parts.com

What's the difference between styling and design? [w/Video]

2953 Analytics' managing director Jim Hall explains the subtle but important difference between design and styling in a video from Autoline.tv. Hall believes design means how well the object functions, looks and feels, while styling is predominantly about giving it presence and increased aesthetic value. It's important then, he argues, not to interchange the two words.

Audi A1 quattro prototype

The Audi A1 quattro snow testing in Canada It did seem a strange omission by Audi not to have a quattro drivetrain for the ‘Only Premium Brand in its Sector’ Audi A1. And it was that lack of a quattro system for the A1 which apparently stopped the car that ended up being the Audi A1 1.4 TFSI from being launched as the Audi S1 at Paris last year. All of which has no doubt spurred Audi on to see development of a quattro platform for the A1.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.