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Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Ford previews new Vignale sub-brand before Frankfurt motor show reveal

Ford is creating a new sub-brand for the European market, even though the top-of-the-line "Titanium X" trimmed cars are strong sellers already. The name of this sub-brand will be one that most of you have heard, perhaps not associated with the Blue Oval: Vignale. Ford has made it clear that none of the Vignale models will be sold in the U.S..

70ft tall car juggling robot planned

BugJuggler When it comes to things we would like to see in our lifetime, a 70ft-tall robot juggling cars is most definitely one of them. So let’s all give this crazy group of ex-NASA and James Bond stunt engineers a big round of applause, because that’s exactly what they are trying to achieve. The robot is called the BugJuggler, and as yet it’s just a figment of some very over-active imaginations.