This cord is a must-have for anyone who loves water activities, especially for those who have a tendency to drop their gear in the water. It is a Float Eyes FUJL-2389 Ultra Cord Floating Tethercord/Lanyard in black color. This cord is compatible with personal watercraft parts and accessories and is made to keep your gear safe and secure. The cord is designed to float on water, allowing you to easily retrieve any gear that falls overboard. It is made by a reputable brand, Float Eyes, and its manufacturer part number is FUJL-2389.