Another cool piece of Genuine Ford literature...still looking like new, after all these years in a dusty filing cabinet!

This brochure was produced around the time of Mustang's 4th anniversary, during the spring of 1968. Sales were down due to the UAW strike, a few months earlier, so someone came up with the idea of targeting the folks who had purchased new, 1965 Mustangs. The pitch is pure genius: buy a brand-new, '68 Mustang for the same price you paid back in '65. WOW !

In addition to the lengthy text, you get three photos of '68 models plus artwork depicting some of the pricier options...which, of course, was the whole point of this sale. You're bidding on a brochure in truly mint condition, found in a dealer's filing cabinet. It's a neat conversation piece, whether placed among your other Ford memorabilia or displayed at shows. Best of all, there's no reserve so bid now !

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