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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

2013 Maserati Quattroporte night testing (video)

Maserati has released a video of the 2013 Quattroporte out night testing ahead of a Detroit Auto Show public debut. The new Quattroporte is bigger and more powerful than the current model and leaves Maserati room to introduce a smaller version – the new Maserati Ghibli – to take on the sports saloons from BMW, Mercedes and Jaguar. To be honest, the video tells us little we don’t already know about the new Quattroporte (except perhaps that it has frameless glass in the side windows), but it does indicate how keen Maserati are to keep the new Quattroporte’s PR momentum on the move ahead of its debut.

Caterham launches surprise motorbike division

CAR MAKER Caterham has created a motorcycle division in a shock announcement that sees the brand break new ground. The company, which as well as manufacturing the famous Seven roadster operates one of Formula 1 racing’s 11 teams, has revealed three prototype bikes to kick its two-wheeled ventures off. These prototypes, two of which look more like bicycles, have been scheduled for production in 2014, sparking surprise and debate among bikers and sports car fans.