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Toyota GT86 TV Advert BANNED

The Advertising Standards Authority (ASA) has banned a TV advert for the Toyota GT86 because it encouraged motorists to drive irresponsibly. But it seems the advert would “encourage motorists to drive irresponsibly” and “…was irresponsible and condoned dangerous driving”. Or at least it would according to the ASA, which made the ruling after being inundated with complaints about Toyota encouraging drivers to speed and be reckless.

BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

London's GPS-based speed-limit trial puts Big Brother's foot on the gas pedal

A fleet of 12 Toyota Priuses in London have been fitted with GPS-linked speed limiters to measure how drivers respond to having their speed controlled by a computer rather than their own feet. For now, the trial is local to London, run by Transport for London, the agency that manages the city's roads, buses, subways and trains. The agency is using its own fleet of Priuses for the test and will add a bus and a taxi later this year.