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Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
How much does the Pagani Huayra cost? 825,000 Euros.
Sun, 20 Feb 2011The Pagani Huayra. Starts at €825k We’ve had the whole Pagani Huayra tease, followed by the Pagani Huayra leak and then the Pagani Huayra reveal. But one question has been on the lips of those who aspire to a Huayra: How much does the Pagani Huayra cost?
BMW i Pedelec (2012): all about BMW's electric bike
Fri, 15 Jun 2012BMW will launch around 200 i Pedelec electric scooters in London this summer as part of its fleet for the 2012 Olympic games. We've had a good chance to pore all over a prototype i Pedelec and can see what all the fuss is about. BMW is the sole provider of vehicles to London 2012 and will test a couple of hundred Pedelecs with athletes and organisers at the games.