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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

2012 Scion xD to start at $16,075

Prices for the 2012 Scion xD will start at $16,075, Toyota said on Wednesday. For the standard five-speed manual, that’s a $235 increase from final price of the 2011 model. The sticker increases to $16,875 for the four-speed automatic version, which is also $235 more expensive than its 2011 counterpart.

Starting Out: CDN launches Car Design Glossary

Drawing is the basic language of designers, and is the time-honoured way in which a designer will communicate an idea. However, designers are often required to describe or explain their designs - and the work of others - in words, and for this, they need a vocabulary. The vocabulary they use is one whose origins stretch back to another era and to different disciplines, and which, with the now multi-cultural nature of the profession and advances in computer technology, is still growing.