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Whos Where: Victor Nacif, VP Design, Nissan Design Europe

Victor Nacif started his new role as Vice President of Design at Nissan Design Europe last month, having recently relocated from San Diego, California. Car Design News caught up with Nacif, an avid racing fan, at last weekend's FIA GT1 World Championship race at Silverstone, in which a Nissan GT-R piloted by team Sumo Power garnered the win. Nacif comes to NDE following a six-year stint at Nissan Design America where he held the role of Vice President of Design Business Aspects.

CES: It's a digital experience

The night before the Consumer Electronics Show opens its portals to the world’s technogeeks, there is a sort of preshow called the Digital Experience! (They added that exclamation mark to the name, not us.) Still, the relatively small, ancillary consumer-technology show does set the stage for the massive CES juggernaut the next day. This year, as always, we wandered the aisles of Digital Experience looking for car-related tech.

Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.