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De Tomaso bites the dust – again

De Tomaso has filed for bankruptcy again after failing to complete any of the deals Gian Mario Rossignolo had claimed would save the brand. De Tomaso has never had a an easy time of things despite building a few cars – well, the De Tomaso Pantera, at least – which had real appeal. After its last bankruptcy, former Fiat executive Gian Mario Rossignolo rode in as a white knight to put De Tomaso back on top – or so we thought.

Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Mustang ad blitz aims to beat Camaro

Chevrolet Camaro sales have blazed ahead of the Ford Mustang through April. To catch up, Ford Motor Co. plans an aggressive advertising campaign.