Cb750 900f Speedo/tac Gauges on 2040-parts.com

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

First Sight: Mercedes-Benz SL

The new high-tech, low weight Mercedes SL roadster receives its official global unveil next week in Detroit but Car Design News got an early peek of the final production car and had a chat with its designers at Mercedes' US advanced design studio in Carlsbad, California back in November. "We want to get back to clean, long-lasting design," director of Mercedes global advanced design and SL project leader, Steffen Kohl told CDN at the exclusive preview of the sixth-generation model. "So the new SL is long, sleek and still full of tension in the feature lines but less wedgy." In a short presentation Kohl felt all SLs became successfully iconic in their times because they followed two key rules – ‘sensuality' and ‘cleanness' – but alluded that the first rule may have been lost in more recent eras.

Lotus Eterne: Lotus flagship saloon revealed

The Aston Martin Rapide mimicking Lotus Eterne You’ll have to stick with this if you’re going through these in chronological order. There was no way we could seriously do one story on all of the Lotus announcements today, so you’re getting one for each. Sort of.