Centric Parts 406.63003e Rear Hub Assembly on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Lamborghini Gallardo LP560-4

By Ben Barry Motor Shows 04 March 2008 20:35 What’s new on the Lamborghini stand? The Gallardo LP560-4. The 560 stands for the 560ps (552bhp) that’s come courtesy of the all-new 5.2-litre V10 engine (previously 5.0-litre and 520bhp – and 20kg heavier), the 4 relates to the four-wheel drive system that usually splits torque 30/70 front-to-rear.

Gemballa Mirage GT Matt

The Gemballa Mirage GT Matt I’ve said it before, but there has to come a point when Gemballa run out of Porsche Carrera GTs to play with. Only 1270 Carrera GTs were ever made, and I swear Uwe Gemballa and his team have built that many different versions! The Gemballa Mirage GT comes in Matt finish paint – Black with Silver detail.