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Behold! Gremalibur!

There's something your author has noticed about very good product designers. They're essentially children. Yes, they may front like adults, but they're mired in that young world of possibility, always asking, “It can't work like this?

New Audi e-Tron at Detroit – the ‘Compact’ e-Tron

Audi has revealed a compact version of the e-Tron at the Detroit Motor Show Audi brought along the first Audi e-Tron to the Frankfurt Motor Show in September. Looking like an electric version of the Audi R8, it managed to steal some of the thunder from BMW’s Vision ED concept . Most notable was the stratospheric torque figures Audi quoted, which ultimately turned out to be somewhat disingenuous.

Mazda outlines weight-loss program

Mazda Motor Corp. will reduce its vehicle weights by at least 220 pounds beginning in 2011, with a combination of lighter-weight materials, smaller vehicle footprints and new engineering processes, a top executive says. The typical Mazda vehicle has gained 80 pounds with each successive redesign, “mostly in larger tires and wheels, and safety equipment,” said Robert Davis, senior vice president of product development and quality for Mazda North American Operations.