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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

New Ford Mustang for Europe gets 500 orders in first 30 seconds

The new Ford Mustang (pictured) was much in demand. The new Ford Mustang effectively went on sale in Europe at the UEFA Champions League final at the weekend, and it was an overwhelming success for Ford. Not only did Ford get the first 500 registrations – enough for the entire initial European offering – in the first 30 seconds,  it ended up with a total of 9,300 registrations during the match, and Ford say the lucky 500 ‘winners’ – 130 of them in the UK – will be notified in the next few weeks if they’re getting a new Mustang.

Audi S3 Sportback and A3 facelift first official pictures

By Ben Pulman First Official Pictures 24 April 2008 15:16 Audi has facelifted the A3 and while the tweaks can at best be described as mild, a new S3 Sportback has joined the line-up. The hot five-door runs the same 261bhp 2.0-litre TFSI engine found in the three-door S3, and of course the quattro four-wheel drive system is standard. The exterior cosmetic surgery brings the looks of the A3 Cabriolet to the rest of the range.