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"Carry-on" engine will power Le Mans racer

NISSAN will this year compete in the famous Le Mans 24-hour race using a revolutionary 1.5-litre, 400bhp engine that’s small enough to qualify as carry-on luggage. The astonishing new technology produces more power per kilogram of engine weight than the 2014 Formula 1 engines, and what’s more it’s set to lead to road car technology. And while the engine block is too heavy to take onto a plane as hand luggage, its 50cm height, 40cm length and 20cm width makes it small enough.

Audi is set to show off LEDs and the S7 sedan in Super Bowl ad

Audi will air an ad during the Super Bowl for the fifth consecutive year. The company will use the big game to display the LED headlights on the juiced-up 2013 Audi S7 sedan. The ad's theme is still under wraps, but it will revolve around the benefits of LEDs, which Audi says is its signature.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.