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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

SEAT lets the train take the strain

SEAT by Train from the Martorell Factory to the Port of Barcelona The building of this project started in 2005 -  a joint venture between SEAT and Autometro – as an innovative way to transport cars from the factory to the port, and has made a big difference to the traffic on Catalan roads in that time, taking more than 20,000 lorries off the roads and racking up a big saving in SEAT’s carbon footprint. Throughout 2008 the rail link transported cars on twice daily runs on double-decker carriages over 400 metres long, carrying more than 170 cars at a time. Try doing that on the roads!

Top new car deals for President's Day weekend

It's President's Day weekend, which means a solemn celebration of two great Americans new car deals from coast to coast! Mattress blowouts too, but those are covered elsewhere. We're not entirely sure how Washington and Lincoln got associated with the war on high prices, but many car dealers use President's Day weekend to launch their first incentive programs of the year.