Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

De Tomaso assets being brokered

The De Tomaso brand and factory are up for grabs It’s true to say that the De Tomaso brand, probably the most significant of the unused Italian Supercar Marques, has been hawked round the world for years. But this document puts up some real detail, and pictures of the sad decline of a once successful (particularly in the U.S.) supercar maker. De Tomaso was, for a time, a great blend of Italian style and American muscle, but it lost its way badly many years ago and, despite a few attempts to resurrect it, De Tomaso has been off the scene for a long time now.

TVR interview exclusive

By Ken Gibson Motor Industry 05 March 2007 07:18 The TVR saga has taken another twist. Young Russian millionaire Nikolai Smolenski has bought back the collapsed sports car maker and gone into business with two Americans. We've interviewed them all.