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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Lamborghini LP670-4 SV – the ‘Wingless’ Spec

The Lamborghini LP670-4 Super Veloce with standard rear wing But, apart from a new set of pictures of the Lamborghini LP670-4 SV a few weeks ago, we’ve had nothing new. But now we have something to ponder on – why has Lamborghini not shown us what the LP670-4 SV looks like without the optional rear wing? Is it because it’s none too exciting?

VW pushes upmarket: the new Passat and lessons learned by the Phaeton

By John Mahoney Motoring Issues 07 July 2014 08:02 Logically, it makes perfect sense to push the new 2015 VW Passat upmarket far away from the declining, mass-market D-segment it used to inhabit. After all, how can Volkswagen resist a tasty slice of profit the BMW 3-series or Mercedes C-class dishes out to their makers? Even if it does risk stepping on Audi's toes...