Chrysler Leather Strap Keychain. on 2040-parts.com

BMW Concept M5 (2011) first official pictures

This is the new BMW M5 super saloon. Or at least it's the BMW Concept M5, a show car that will be unveiled at this month's 2011 Shanghai auto show, and a preview of how the production M5 will look. Apart from the darkened wheels and lack of interior, this Concept M5 mirrors the real M5 almost 100%.

Electric-car start-up aims to keep NUMMI open with zero-emission vehicles

Electric car hopeful Aurica Motors LLC is floating a plan to keep open a California joint venture between Toyota and General Motors by building zero emission vehicles there. Aurica has been negotiating the plan with New United Motor Manufacturing Inc. for the past three months, Aurica General Manager Matt Pitagora said in a phone interview late Wednesday.

Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.