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Mercedes announces schedule for 2013 AMG Driving Academy

The Mercedes-AMG Driving Academy will return in 2013 at selected locations across the United States. Enthusiasts can test a spectrum of Mercedes vehicles including the E63 AMG, SLK55 AMG, SL63 and even the SLS AMG Gullwing. In 2013 it will reach four tracks: -April 24 to May 1: Road America -Aug.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Mazda opens new plant in Salamanca, Mexico

Mazda Motor Corp. chairman Takashi Yamanouchi opened the company's new small-car assembly plant in Mexico today, calling it the company's "most important global strategic base." The factory, which will produce up to 230,000 vehicles each year, is a cornerstone of the structural reform plan "upon which the very future of company hinges," Yamanouchi said in remarks prepared for the opening ceremony. "Mazda's Structural Reform Plan, upon which the very future of the company hinges, positions this plant as our most important global strategic base," Yamanouchi said of the factory, which is about three hours northwest of Mexico City in Guanajuato State.