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Jaguar F-Type Coupe is ‘Good to be Bad’ for Super Bowl Advert (video)

The Jaguar F-Type Coupe is #GoodToBeBad Back in November we revealed that the Jaguar F-Type Coupe was going to feature in an advert – Rendezvous – during the Super Bowl in the US as Jaguar look to bring attention in the States to perhaps the most impressive Jaguar in a generation or two. Focusing on the predilection of Hollywood directors to cast British actors as villains, the new F-Type Coupe Super Bowl advert features Sir Ben Kingsley, Tom Hiddleston and Mark Strong as archetypal British villains, with the new Jaguar F-Type front and centre. The advert suggest that Brits make the best villains because they sound right, are more focused, more precise, always one step ahead, have a certain style, an eye for detail and are obsessed by power.

Jaguar Land Rover in talks to buy Aston Martin

Talks have taken place between Tata – owners of Jaguar Land Rover – and the Kuwait Investment Dar – owners of Aston Martin. We reported a year ago that Aston Martin needed a big car maker behind it to have any chance of survival, and just last week the world caught up with that story as it was revealed the Kuwait Investment Dar – majority shareholder in Aston Martin – was seeking a buyer for Aston Martin. We said a year ago that Jaguar Land Rover was the best fit as a buyer for Aston Martin, but we doubted JLR would want to go back to being the poor relation to AML – as it was in the days of Ford’ ownership of the brands – where a Jag was a poor man’s Aston.

Fourth Chinese Auto Design Competition launched

The fourth Chinese Auto Design Contest officially launched in Beijing last week. Sponsored by China's Society of Automotive Engineers, the China Industrial Design Association, the Beijing Municipal Science and Technology Commission and the Beijing Fengtai District People's Government, the competition is the largest and most authoritative state-level professional event. Held biennially, this year's Chinese Auto Design competition is divided into two categories: Design Innovation (which judges current vehicles created by automakers) and Creative Design.