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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Le Mans 24-hour race 2010 : a brief history

By Gareth Evans Motor Shows 09 June 2010 18:13 Over the years Le Mans has played host to inspirational success stories, terrible disasters, technological developments, primeval competitiveness and everything in between. Join CAR as we explore the potted history of the fearsome 24 Heures du Mans endurance race.    In the beginningThe Tricolor dropped for the first time on 27 May 1923 as one third of the Rudge Whitworth Triennial Cup, a trio of events whereby the team covering the most distance over three 24-hour races was declared the winner.

Mercedes S 250 CDI BlueEFFICIENCY: Paris Motor Show 2010

Mercedes S250 CDI BlueEfficiency. Door graphics optional. It’s taken a while (or we’re just too good) for Mercedes to make reality our story that the world was going to get a four-pot S-Class – the Mercedes S 250 CDI BlueEFFICIENCY.