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Report: 10th annual RTT Conference

Held at the Old Congress Hall in Munich, the 10th annual RTT Conference was a showcase for Realtime Technologies AG's (RTT) visualization products. Entitled 'Sharing Visions', the event was a platform for the established supplier of virtual prototyping and virtual marketing tools to demonstrate the services it supplies to various industries, principal among which is the automotive design industry. While many of the presentations revolved around the integration of RTT's software to streamline the processes related to marketing and product development, some reflected on the software's ability to facilitate creation and gauge public perception.

New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Win one of five books on the 1970 World Cup Rally

The new June 2010 issue of CAR Magazine kicks off our Supercar World Cup. To coincide with this summer's football tournament, we've launched a tournament of our own – a festival of fast, featuring 2010's most exciting supercars, with everything from the Ferrari 599 GTO to the Aston Martin One-77, with twin tests of the Veyron and SV, and LFA and SLS in between. But we’re also celebrating one very special anniversary.