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Audi A5 Coupe – the aluminium future.

Audi has built a lightweight A5 with aluminium body. Audi has taken a standard existing steel-bodied production car as its basis and utilised Audi’s Aluminium Space Frame which reduces the weight of the car body by at least 40% compared to a conventional steel bodied car. The result on the A5 is a drop in weight of 240 lbs (not quite the complete aluminium future Jaguar are working towards).

Audi creates Carbon Ski design

Audi has recently teamed up with Head to produce these lightweight skis. Far from being the first manufacturer to dabble with downhill equipment, Audi claims that its expertise in motorsport has resulted in a ski that is significantly lighter than its nearest competitor. Taking Audi's knowledge of carbon fiber in motorsport and combining it with Head's extensive background in skiing, the duo have created a significantly lighter ski than those from other industry competitiors.

Hongik University's transportation design process

Hongik University in Seoul, Korea, is one of the preeminent design schools in the country with a diverse range of programs. But the school's transportation design department has also developed a unique approach for concept ideation. At the International Transportation Design Forum in Pforzheim, Germany, Professor Joo Hyun Chung from the school's Transportation Design course gave Car Design News an exclusive insight into the process, explaining how students express their ideas into 3D surfaces directly, using materials such as paper and wire for the first exploration of the form rather than the traditional 2D to 3D process.