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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

2013 Kia Pro_cee’d specs and prices: Costs from £17,495

Kia has revealed price and specification for the 2013 Procee’d, starting from £17,495 for the Pro_cee’d 1.6 GDI S rising to £20,795 for the SE. The new Procee’d comes in two trim options – S and SE – and with a choice of a 1.6 litre GDi petrol engine or 1.6 litre CRDi  diesel, all with a six-speed manual gearbox as standard although you can opt for a DCT ‘box on the Pro_cee’d 1.6 GDi SE. The 1.6 GDi offers 133bhp and 164lb/ft of torque, does 52.3mpg and takes 9.8 seconds to 62mph.

Top Gear Video – Bugatti & Zonda

I’m sure you all saw Top Gear last night, with both the Bugatti Veyron and the Zonda F Roadster on the Top Gear track for the first time. Definitely worth the viewing! The Zonda is relatively new, so you can forgive the boys for not having it on the track before.