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Koenigsegg: Men in a shed in Sweden – the video

DRIVEN has had access to Christian von Koenigsegg and the Koenigsegg factory in Sweden for this 30 minute long look at all things Koenigsegg. We tend to refer to Koenigsegg as men in a shed in Sweden, which might sound disparaging – but it isn’t. It’s a big doff of the cap to an operation which, by any normal standards in the car world, is so small it couldn’t possibly do anything really innovative and ground breaking.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Aston Martin Cygnet at Harrods

Aston Martin Cygnet in Harrods Brompton Road window The last time we reported that Harrods were displaying a car in their window was in the run-up to the release of the Hyundai ix35 in the Summer. That was when Mo was still in charge. But now the Qataris are calling the shots at Knightsbridge’s favourite corner shop things have gone a bit more upmarket – the al Thanis have shoved an Aston Martin Cygnet in Harrods’ window.