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ESP could save 380 lives a year

By Ben Shacham Motor Industry 19 June 2007 12:24 The campaign to make electronic stability control (ESC) standard on all new cars by 2012 is gathering momentum - and it could save 380 lives a year, say ministers. The UK's Department for Transport today claimed that hundreds of lives could be saved every year if all new cars had stability control fitted - totalling 4000 lives across Europe. A campaign to raise awareness of the potential benefits of ESC was launched last month in Rome by European commissioners and FIA president Max Mosley.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Ford EcoSport concept

Ford is choosing the New Dehli Auto Expo to unveil its EcoSport concept. The all-new crossover vehicle is comparable to the Fiesta in size and is built atop Ford's new B-Car architecture. Designed in Brazil under the direction of Joa Marcos De Oliveira Ramos, the EcoSport is poised to be a significant part of the company's ‘One Ford' strategy that will see the previously Brazilian only EcoSport rolled out further afield in markets both developing and mature.