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McLaren tease the New F1 (P12)

With a debut at the Paris Motor Show on 27th September, McLaren releases the first teaser photo of their new hypercar. We’ve been anticipating the reveal of the new McLaren F1 – the McLaren P12 – for some time, and expected it to appear at Pebble Beach last month. The new car at Pebble Beach turned out to be the McLaren X-1 (although McLaren did take an iPad presentation of the new F1 for the delectation of the privileged few) but now we know for certain that the new McLaren will get its public debut at the 2012 Paris Motor Show.

Audi creates Carbon Ski design

Audi has recently teamed up with Head to produce these lightweight skis. Far from being the first manufacturer to dabble with downhill equipment, Audi claims that its expertise in motorsport has resulted in a ski that is significantly lighter than its nearest competitor. Taking Audi's knowledge of carbon fiber in motorsport and combining it with Head's extensive background in skiing, the duo have created a significantly lighter ski than those from other industry competitiors.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.