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Lotus Europa becomes Proton Lekir

The Lotus Europa-based Proton Lekir Concept Lotus tried to make the 2006 Lotus Europa fulfil the same role in its lineup the original Lotus Europa did in the sixties – a bigger version of the main range. In the ’60s it worked – to a degree – but the 21st century iteration of the Europa was not a huge success. The trouble with the Europa was that buyers seemed to perceive it as what it was – a stop-gap before the Lotus Evora arrived.

Range Rover Evoque production starts

The First Production Range Rover Evoque rolls out at Halewood You could be forgiven for thinking that the Range Rover Evoque was already in production. But you’d be wrong. The apparent plethora of Evoques which have turned up at every car event of 2011 – and a fair few non-car events too – are all pre-production models, built by Land Rover to promote their forthcoming baby Range Rover.

Jaguar F-Type stars in Lana Del Rey’s Burning Desire video

The new Jaguar F-Type has a starring role in the new Burning Desire video from Lana Del Rey, Jaguar’s F-Type ‘Ambassador’. Last summer, as the new Jaguar F-Type stared to garner headlines, Jaguar announced that they were signing up the talented Lana Del Rey to help promote the new F-Type, imbuing their new sports car with a bit of cool in the process. And Ms Del Rey was a clever choice; just like the F-Type she manages to be very ‘now’ yet still manages to evoke the cool of the past without relying on that to define herself.