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Jaguar to reveal first Jaguar Special Operations car at Goodwood Festival of Speed

A new Jaguar Special Operation car is heading for Goodwood (Jaguar Project 7 pictured) It’s not just the new high performance Range Rover Sport from JLR’s Special Operations division that’s arriving at the Goodwood Festival of Speed next week, we’re also getting a new Special Operations car from Jaguar. It’s exactly a year since the Jaguar Project 7 F-Type (pictured above) was revealed at Goodwood as a precursor to the sort of cars JLR has in mind for its new Special Operation division, and now we’re getting the first fruits of the new division for Jaguar at Goodwood this year, although Jaguar aren’t yet letting on what it will be. Could it be a short-run, high-price production version of the Project 7 car, or will it be something else?

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Toyota starts 'rubbish revolution'

TOYOTA has been talking garbage, with ambitious plans to turn waste gases from a landfill site into electricity for building low-emissions cars. The firm’s factory in the American town of Georgetown, Kentucky, will use the new method of harvesting power to both lower its own fuel bills and reduce the amount of harmful gases escaping into the atmosphere. With the system expected to be up and running within 12 months, Toyota has revealed how it is expected to work.