Controller Ecas Wabco 4460550540 on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Gemballa Enzo MIG-U1 revealed

The Gemballa Enzo MIG-UI Update 12/1/2010: Gemballa have now sent us more details of the Gemballa MIG-U1 and a set of photos. Revealed is probably too strong a word, as it would appear that Gemballa are not overly keen to let anyone have any information on their Gemballa MIG-U1, a customised Ferrari Enzo created for the Gemballa Middle East Distributors the Illyas and Mustafa Galadari Group. Gemballa has taken Mustafa’s own Enzo and ‘Gemballa-ed’ it.

New Chevrolet Aveo (2011 / 2012) revealed

The Chevrolet Aveo debuts at Paris It always seems a bit strong proclaiming that a new car has been revealed when we know it’s probably going to be a year before said car hits the showrooms. And so it is with the new Chevrolet Aveo we have here which, despite Chevy saying this is the production car, won’t hit the roads in the UK for a year. That long gestation period could even change the 2011 Chevy Aveo in to the 2012 Chevy Aveo, which considering the ‘Concept’ for the new Chevy Aveo was shown at Detroit in January is one long introduction phase.