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Ford justifies its Vignale sub-brand (video)

The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.

Latest news on Fiat's plan to gobble up GM-Europe

By Tim Pollard Motor Industry 15 May 2009 10:18 With just over a fortnight until General Motors’ fate is sealed, moves to rescue GM’s European car making division are accelerating. Fiat – already named as the Obama-blessed partner for bankrupt Chrysler in the US – is now wooing Opel, Vauxhall and Saab in Europe. If successful, Fiat would overnight become the second biggest car making business in the world.

Ford posts record first-quarter profits

Ford Motor Co. said first-quarter net income increased 15 percent from a year earlier to $1.61 billion, as rising U.S. auto sales pushed North American profits to a record, offsetting deeper losses in Europe.