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Ford enlists James Franco, Rob Riggle for pre-Super Bowl ad

The wizards of Dearborn have decided to forego purchasing time during the Super Bowl and instead are running a 90-second Ford Fusion Hybrid spot between the coin toss and the kickoff, according to our colleagues at Automotive News. Polymath James Franco stars as Rob Riggle in the above teaser. There is a tiger.

Noble plans to bring the Fenix supercar to the United States with Chevrolet power

A new 200-mph, Chevrolet-powered supercar from Briton Lee Noble is headed to the United States, possibly in 2011 or 2012. Powered by either a 638-hp supercharged LS9 V8 or a 480-hp LS3 V8, Noble's new Fenix supercar will aim for Ferrari 458 Italia performance at about half the price, a performance-price offer that served Nobel well at his previous company, Noble Automotive. "The Chevy engines have partly been chosen because they have global homologation and sales in the U.S.

Lexus debuts dedicated HS 250h hybrid at the Detroit auto show

Lexus is no stranger to hybrids, with green offshoots of the GS and LS sedans and RX SUV currently in showrooms. However, joining them this summer is Lexus's first dedicated hybrid, the HS 250h, which made its debut at the Detroit Auto Show. The new entry-luxury sedan slots between the IS and ES in the Lexus range.