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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Grab the sunscreen for those summer drives

You can get sunburned while driving a convertible, but driving with the top up can also result in sun damage to the skin. New research from the University of Washington suggests that people in the United States are more likely to develop skin cancer, such as melanoma and merkel-cell carcinoma, on the left side of their bodies, likely as a result of the fact that the left arm receives more ultraviolet rays while driving. Studies by the Journal of the American Academy of Dermatology show that, when skin cancer shows up on one side of the body, 52 percent of melanoma cases and 53 percent of merkel-cell carcinomas occur on the left.

Booming British car market hits nine-year high in 2014

By James Fallon Motor Industry 04 July 2014 11:44 British new-car sales continue to rise, new figures out today revealed. In the first six months of 2014, a total of 1,287,265 new vehicles were registered – a 10.6% increase on the same six-month period in 2013 and the highest total in almost a decade. And the boom is showing no signs of tailing off; during June 2014, new-car registrations rose 6.2% to 228,291 and the Society of Motor Manufacturers and Traders expects the trend to continue throughout the year as the economy continues to bounce back.