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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Silverstone unveils new F1 Circuit

The new Silverstone F1 Circuit was revealed this week Bernie will be pleased It’s been a bit of a saga for Silverstone and the BRDC of late, with a backwards and forwards ‘will-they, won’t-they’ get to host the British Grand Prix going forward. Bernie Ecclestone finally announced that Silverstone would host the 2010 British Grand Prix back in December  - although it could be argued only by default after Donnington went belly-up – and the circuit upgrades are nicely in time for the 2010 British Grand Prix in July. Prince Andrew did the official opening on Thursday and got the chance to lap the track in a 2-seater F1 car with Damon Hill at the wheel and former F1 driver – and now BBC pundit – David Coulthard also on track in a Red Bull.

VW bring Golf GTI and Polo Concepts to Wörthersee

VW has brought the Golf GTI & Polo Worthesee Concepts to the Worthersee Tour in Austria The Wörthersee Tour is in full swing in Austria, and as we told you yesterday Audi has brought along the Audi Q5 Wörthersee Concept to show off, along with a handful of its latest models. But this is a VW as well as Audi show, so Volkswagen has gone one better and brought along a pair of  Concept Cars – The VW Golf GTI Wörthersee  Concept and the VW Polo Wörthersee  Concept. The Golf GTI Concept, based on the new VW Golf GTI, comes in a dark Firespark Red and a set of mean looking black alloys.