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Ford Airstream concept

By Phil McNamara Motor Shows 07 January 2007 05:36 Ford Airstream: the lowdown Ford today unveiled the Airstream, a thoroughly American alternative to the S-Max crossover MPV sold in Europe. A collaboration with iconic trailer maker Airstream, the Airstream is a concept car that runs on hydrogen fuel cell power, cossets passengers in a flexible and luxurious cabin and looks exceptionally cool. 'Crossovers are the fastest growing segment of the market,' said Ford design supremo J Mays, unveiling the car in Detroit (above).

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Renault Captur Compact SUV production version teased

Renault has started the tease for their Clio Crossover – likely the Renault Captur – ahead of a debut at the Geneva Motor Show in March. The booming market for compact crossovers to blat round our congested urban landscape sees car maker scrabbling to offer up a product that can take the fight to cars like the Nissan Juke, and Renault’s offering in the market will arrive at the Geneva Motor Show in March – the Renault Captur. Before you get too excited, the production version of the Renault Captur appears to have little in common with the Captur Concept we saw at Geneva in 2011 – except for the name – and looks likely to be nothing more than a high-riding Clio 4 with added butchness.