Curve Xsm Ski Left White Xsm1604l on 2040-parts.com

Rural motorists pay price at pumps

RURAL MOTORISTS are beginning to feel petrol price pressure at the pumps again, according to the AA. Average UK petrol prices went back above 130p a litre at the end of April and continue to hover around that level. But the AA said that a war in which supermarkets have pitted vouchers against rock-bottom pump prices means the cheapest petrol in many big towns and cities is at year-lows of just under 126p.

Ford Fiesta ECOnetic: On the Drive

We test the new Ford Fiesta ECOnetic to see if it's as 'Green' as it seems But how good would it actually be to live with? We all know that headline fuel consumptions can be misleading, but was this new ‘Eco’ Fiesta really all that economical? We’d had numerous emails and comments after that first drive, all saying basically the same thing: Yes, it headlines at 76mpg, but what will it do in the real world?

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.