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Gert Hildebrand on his new challenge at Chinese startup, Qoros

Qoros Auto, a new start-up luxury automaker which launched in China late last year, is poised to take on the established German firms in the increasingly competitive luxury segment. The company was formerly known as Chery Quantum Auto Co. Ltd (“CQAC”) and is a 50/50 joint venture between Chery Automobile and Israel Corporation.

Baby Range Rover (2011) to have 2wd, sub 130g/km CO2

By Tim Pollard Motor Industry 10 May 2010 14:55 Land Rover today confirmed that next year's new baby Range Rover – the LRX concept car made real – will be the company's first car to offer front-wheel drive.It's part of the ongoing greening of the Land Rover brand, which risks being left behind by the environmental seachange. Dumping four-wheel drive on entry models will ensure the LRX will emit less than 130g/km of CO2 on the 2.2-litre turbodiesel model.Front wheel drive Land Rovers! Whatever next?'It's quite a departure for the company,' admitted a spokeswoman.

GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.