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New options make Prius pricey

High-tech features and luxury options will push the redesigned Toyota Prius into new territory--namely, $30,000-plus. The 2010 Prius hybrid will offer options found on luxury cars: systems that automatically park the car in a parallel parking space and slow the vehicle when a crash is likely. But Toyota is aware of a new competitor--the 2010 Honda Insight, a hybrid that is a little smaller and expected to be less expensive than the Prius.

BMW 4 Series Gran Coupe in the flesh: Geneva Motor Show

The BMW 4 Series Gran Coupe lands in Geneva The big news from BMW at the Geneva Motor Show has been the arrival of the production version of the new X4, rather overshadowing the European debut of the BMW 4 Series Gran Coupe. Which is a shame. It’s a shame because the 4 Series Gran Coupe is a very good looking car – as is its big brother, the 6 Series Gran Coupe – even if we struggle to see how BMW are going to manage to differentiate it sufficiently from the new 3 Series saloon.

Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.