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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Porsche 918 Spyder gets its own website

The Porsche 918 Spyder (pictured) now has its very own website It’s more than two years since the Porsche 918 Spider went on sale, but it’s now getting close to arriving in Porsche showrooms so Porsche has created a new microsite dedicated to all things 918. Since it went on sale, the 918 Spyder has been developed further and the production 918 will come with 4WD courtesy of its electric motors – one delivering 154hp (rear) and the other 127hp (front) – which, combined with 608hp from its 4.6 litre V8, promises 0-62mph in 2.8 seconds (and 7 seconds on just the electric motors) and on to 211mph. The new 91 microsite reveals Porsche’s self-imposed challenge was to beat the Carrera GT by at least 10 seconds on the Nurburgring, and there’s video of the 918 out playing at the Nurburgring, as well as plenty of photos and detail on exactly what the 918 offers.

Ferrari Hybrid confirmed

The Ferrari F430 Spyder Bio Fuel car from the Detroit Motor Show in 2008 We learnt at the weekend that Lamborghini are to reduce their CO2 footprint by 35%, and we recently  learnt about some of Ferrari’s Hybrid plans from patent applications the boys from Maranello had filed. But today we learn that not only is Ferrari looking at Hybrid options, but that it intends showing a car very soon – probably at the Los Angeles Motor Show in November. Ferrari is looking at several options to keep the ‘Environmentalists’ happy, including Bio-Fuel and Turbo charging.