Daihatsu Esse 2010 Ignition Coil Assembly [0267250] on 2040-parts.com

Leno invites Ricardo HyBoost Ford Focus to the garage

Jay Leno invited Tom Apostolos to the garage this week. He’s the president of Ricardo Americas, a tech company partially responsible for the hybrid powerplant on the McLaren P1. Leno and Apostolos talk about hybrids, and how you have to drive them tens of years and hundreds of thousands of miles to get any added value out of them.

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Rolls Royce has record 2008

We reported a while back about Rolls Royce prospering despite the credit crunch, and figures revealed today show that they continue to prosper despite the doom and gloom. When we last wrote about this back in November, we reported that Rolls Royce’s year end showed an increase of 38% year on year, with a total of 945 cars sold. Well, they’ve obviously continued in the same vein as their 2008 sales total has reached 1210, an increase of 20% over 2007.