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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Lexus to unveil new concept at Detroit 2012

Lexus has released a second teaser shot of its new concept car, set to be unveiled at next month’s Detroit auto show. This glimpse inside the Lexus sports car reveals an elegant cabin; we assume the photograph has been cropped to show just one front seat and it is in fact a two-seater. All will be revealed at the NAIAS in January 2012.

2014 Honda CR-Z starts at $20,785

The 2014 Honda CR-Z goes on sale Oct. 8 with a base price of $20,785, including destination. That's a $20 premium over last year's car.