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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

GM shifts gears, will keep Opel

General Motors' board of directors has decided that it will keep the Opel business and restructure it, putting an end to plans to sell the European operations to auto supplier Magna International. GM said it expects the restructuring of Opel to cost $4.42 billion (3 million euros), which it says is lower than the costs associated with outside bids for the company. GM said it will soon present its restructuring plans for Opel to the German government and other governments in Europe.

Nissan to build sporty crossover in the UK

By Ben Pulman First Official Pictures 03 June 2008 10:33 Nissan has announced it will build an all-new car in the UK from 2010, and released a sketch to whet our appetites. The model is an addition to Nissan’s current range and is described as an ‘innovative all-new compact car’. The new car is expected to be a crossover model, with Nissan previously having stated it wishes to expand its line-up beyond Qashqai, Qashqai+2 and the forthcoming Murano.