Datamarine Dx-220 Transom Mount Depth Transducer on 2040-parts.com

Hong-ik University Degree Show 2010

2010 saw the students of Korea's Hong-ik University showcase their interpretations of ‘Stimulating urban lifestyles'. The 12th annual degree show at the University centered on creating a ‘Whole new, different kind of urban vehicle.' 18 final year transportation design students took on the brief, with underlying themes such as crash safety, versatility and the ability to adapt the vehicle to suit varying driver needs appearing throughout the students' work. Trigon Jaewook Yoo Yoo's thinking behind this Honda branded concept is the freeform surface.

BMW, Daimler experiment with upscale rent-by-the-ride

Two European luxury brands are tiptoeing into car sharing, a radical move for carmakers whose business for the past 100 years has been selling to individuals. German archrivals Daimler AG and BMW AG have launched sharing programs. The automakers say the move was prompted by changing attitudes about car ownership, especially among young buyers, and increased urban congestion.

Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.