David Clark H10-76xl on 2040-parts.com

BMW F1 sold back to Sauber

Peter Sauber has taken control of the BMW Sauber F1 Team BMW is getting out fo Motorsport in a big way. Not only has it left F1 but it’s rumoured that they are also pulling out of WTCC after narrowly losing out to SEAT. But at least the BMW F1 Team looks likely to survive almost intact.

Jaguar tops J.D. Power Survey in the US

Jaguar tops the US JD Power Survey for luxury cars in 2009 This year’s J.D. Power survey in the UK saw Lexus winning out, but it’s a different story on the other side of the Pond, where Jaguar have come top of the crop for the Luxury Sector followed by Cadillac, with Lexus, Mercedes and Land Rover filling up the top five. So the Brits (well, Indians) have taken two of the top five slots in what is probably the most influential car ownership survey around.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?