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Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Baby Range Rover confirmed in Land Rover shake-up

By Phil McNamara Motor Industry 24 September 2009 11:08 The shake up at Jaguar/Land Rover continues, with a consolidation of the brands’ Midlands manufacturing facilities announced alongside plans for more vehicles. The headline news is that Land Rover’s Solihull factory and Jaguar’s Castle Bromwich plant will be amalgamated over the next 10 years. JLR promises there will be no compulsory redundancies, and the industrial logic is compelling: consolidating production of the Range Rover/Discovery and XJ/XK/XF lines will bring around 200,000 vehicles together under one roof – still 100,000 fewer cars than Mini builds a year down in Oxford. The move will reduce JLR’s fixed costs, provide room to grow and give greater flexibility to meet the natural ebb and flow of demand. JLR has also confirmed production of the LRX, the baby Range Rover.

Mini Convertible (2009): the new R57 cabrio

By Simon Stiel First Official Pictures 28 November 2008 10:46 Mini has just issued the first photos of the new R57 Mini Convertible, which rolls into dealerships in March 2009 and follows the lead set by the latest hatchback. So it's cleaner, a little bit more polished inside and out, and there will probably be evidence of some middle-aged spread when we drive it in 2009.So what's new on the R57 Mini Convertible?All the changes are in line with the Mini hatch, so you get the latest PSA-shared 1.6 petrol engines, BMW group Efficient Dynamics – now redubbed Minimalism in Minispeak – stop-start and intelligent alternator control, helping to contribute to a 22% jump in fuel efficiency, Mini claims. The 1.6 Cooper pumps out 137g/km of CO2.