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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Driven: Ford Focus

The previous two generations of the Ford Focus have consistently been near the top of the European best sellers list over their combined 13-year life spans, but this new car has even greater responsibility. This is the first Focus designed – from the outset – for European, American and Asian markets combined. The biggest, most pertinent question is whether the global 'One Ford' strategy this car has been designed under can work in practice.

Orphan Car Show highlights long-gone classics

Marvelous as it is a setting for car shows, Riverside Park in Ypsilanti, Mich., does present a risk: The park is built in the floodplain of the Huron River. When organizers showed up to stage this year's Orphan Car Show--the nation's largest to feature cars built by companies that no longer do business in America--on June 6, they found the judging stand underwater. An impromptu “show” throughout nearby Depot Town and at the host Miller Motors Hudson/Ypsilanti Automotive Heritage Museum wasn't quite the same thing.