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Essay: Variable Degrees of Translucency

Car door panels and fenders are generally made of steel, sometimes of aluminum or plastic composites, and you can't see through them. Car windows, on the other hand, are made of a transparent sandwich of glass and plastic - and you can see through them. But in the future there will be variable degrees of transparency: translucent elements where once there were none, traditional window areas that will have opaque elements and graduated progressions from opaque to see-through.

2013 VW Beetle Convertible: Price from £18,150

After a reveal in October, the New Volkswagen Beetle Convertible has debuted at the Los Angeles Auto Show and will cost from £18,150 in the UK. In fact, not only does the Beetle refuse to go away, it’s selling better than the ‘old’ Beetle ever did, with 230,000 Beetles built since the Beetle was revived eight years ago, only 100,000 fewer than the old Beetle sold in its 31 year history. And the new VW Beetle promises to be more appealing than the first iterations of VW’s revival of the Beetle, with their strapline for the latest model setting out its intentions clearly: ‘Less Flower – More Power’.

Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.