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Audi Sport Quattro concept hits ahead of Frankfurt motor show

Audi is set to take next week's Frankfurt auto show by storm. It is unveiling the new 700-hp Sport Quattro concept -- a car promising to be a new technological flagship for Audi, and one that company insiders strongly hint will go into limited production. The concept is being created to celebrate the classic Sport Quattro's 30th anniversary.

Jaguar ads 'too focussed on speed'

ADVERTS for Jaguar have been banned for focusing on the cars' speed and encouraging dangerous driving. The four video ads on Jaguar's website showed a car driving at speed through a tunnel and crossing over the single white lines in the middle of a road, before driving across a mountain road at night. Another scene showed a car driving on open land at high speed, while voice-overs said: "The adaptive dynamics technology reacts 20 times faster than the human eye.

Audi denies high price hits sales of new A1

Audi denied suggestions that its new A1 entry-premium car is losing sales because it is priced too high. Audi dealers and industry observers believe the A1 is failing to attract an expected rush of customers because it costs too much for its target group of young people, according to Automobilwoche. The A1's starting price is 15,800 euros ($20,873) in Germany.